Unlock Your Full Potential as a Business Analyst With the Powerful 5-Step Causal Impact Framework | Towards Data Science

In a business context, the leadership is often interested in the impact of a decision or event on the KPI of interest. As a performance analyst, I spend most of my time answering some variant of th...

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Unlock Your Full Potential as a Business Analyst With the Powerful 5-Step Causal Impact Framework | Towards Data Science

Source: Towards Data Science

In a business context, the leadership is often interested in the impact of a decision or event on the KPI of interest. As a performance analyst, I spend most of my time answering some variant of this question: "What is the impact of {News, government announcement, special event…} in the Country’s X performance?". Intuitively, we […]