MMM: Bayesian Framework for Marketing Mix Modeling and ROAS | Towards Data Science

Bayesian framework to model media channels performance, Return on Ad Spend (ROAS), and budget allocation using PyMC

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MMM: Bayesian Framework for Marketing Mix Modeling and ROAS | Towards Data Science

Source: Towards Data Science

Bayesian framework to model media channels performance, Return on Ad Spend (ROAS), and budget allocation using PyMC