How to tell if your growth problem is a pricing problem

You launched. You got some users. And then growth went flat. The instinct is always the same: build more features. More features equals more value equals more customers. So you go back to building. You ship a new integration, a better dashboard, a mobile app. Growth stays flat. Here's the thing nobody checks: when someone visits your site and doesn't buy, you can't tell if they thought "this doesn't solve my problem" or "this solves my problem but not at this price." Those are two completely different problems with two completely different fixes. One requires more product work. The other requires changing a number on a page. 11-17% of SaaS revenue gets left on the table due to mispricing. For an early-stage company doing $20K/month, that's $2,200-$3,400 per month you're not collecting. Over a year, that's $26K-$41K. Enough to hire a contractor. Enough to extend your runway by months. And yet most founders will spend 6 weeks building a feature before spending 6 minutes questioning the p