How Personas Are Built From Research Data (Why Most Are Fake)

Personas fail because they skip the hardest part. Most teams treat personas as a deliverable to check off a UX checklist rather than a research output that requires synthesis, judgment, and ongoing...

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How Personas Are Built From Research Data (Why Most Are Fake)

Source: User-Interviews

Personas fail because they skip the hardest part. Most teams treat personas as a deliverable to check off a UX checklist rather than a research output that requires synthesis, judgment, and ongoing validation. They interview five customers, copy-paste the themes into a template, slap on a stock photo, and call it a persona. Then they […]