Google Ad Planner vs comScore - AVC
Back in June, when Google announced Google Trends For Websites and Google Ad Planner, I wrote a post comparing Google’s data to comScore’s data and concluded that Google had a lot of wo...

Source: AVC
Back in June, when Google announced Google Trends For Websites and Google Ad Planner, I wrote a post comparing Google’s data to comScore’s data and concluded that Google had a lot of work to do to get their data right. I’ve been an investor and board member in/of comScore since 1999 and am clearly biased, […]