First Touch UTM, Referral Attribution & User Acquisition

gm, builders! 👋 Here’s your roundup of this week's onchain news and growth insights. Highlights: Updates: First Touch UTM & Referral Attribution MAU vs. WAU vs. DAU: Why Active Users Matter in Web3 How To Acquire Active Users (DAU, WAU, MAU) in Web3 Web3 Weekly Recap First Touch UTM & Referral Attribution First-TouchAttribution See UTM parameters and referrers on each wallet profile to track acquisition channels and campaign ROI. Top Chains by Users View the most connected chains on your overview page to understand where your users are coming from. Learn more MAU vs. WAU vs. DAU: Why Active Users Matter in Web3 In Web3, active users are those who meaningfully engage with your dApp - not just visitors. Why MAU Matters in Web3 Retention Retention: Measure wallet churn after airdrops or events. Stickiness: Detect drop-offs, re-engage. Monetization: Align pricing/tokenomics with user behavior. Forecasting: MAU growth shows demand, and retention turns it into long-term value. Learn