Eye Tracking Exposes What Really Captures User Attention
Most of what the UX industry believes about user attention is based on assumptions passed down from conference talk to conference talk, rarely questioned and almost never verified with actual measu...
Source: User-Interviews
Most of what the UX industry believes about user attention is based on assumptions passed down from conference talk to conference talk, rarely questioned and almost never verified with actual measurement. Eye tracking changes that equation. It doesn’t guess what users are looking at — it shows you exactly where their eyes land, how long […]