Bayesian A/B Testing Falls Short | Towards Data Science
Over the past decade, I’ve engaged in countless discussions about Bayesian A/B testing versus Frequentist A/B testing. In nearly every conversation, I’ve maintained the same viewpoint: there’s a si...
Source: Towards Data Science
Over the past decade, I’ve engaged in countless discussions about Bayesian A/B testing versus Frequentist A/B testing. In nearly every conversation, I’ve maintained the same viewpoint: there’s a significant disconnect between the industry’s enthusiasm for Bayesian testing and its actual contribution, validity, and effectiveness. While the hype around Bayesian testing may have peaked, it remains […]