Active Users and Online Retailing - AVC

There was an interesting debate in the comments to my post yesterday on active and non-active users. Gian Fulgoni, Chairman and co-founder of comScore said: most businesses are in the opposite posi...

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Active Users and Online Retailing - AVC

Source: AVC

There was an interesting debate in the comments to my post yesterday on active and non-active users. Gian Fulgoni, Chairman and co-founder of comScore said: most businesses are in the opposite position. They need to boost the activity of registered but inactive users. Think of most online retailers, for example, who only convert 5% of […]